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On August 10, 1963, Leslie Wexner opened a ladies’ clothing store called The Limited in the Kingsdale Shopping Center in Columbus’ Upper Arlington neighborhood. As the first store in the L Brand empire, the focus of this store was innovation. To provide separates for the everyday woman that would be affordable, fashionable, and functional. The store had immediate appeal and success, causing Wexner to open another Limited store just 6 months after the original opening. Within 6 years, Wexner opened 6 Limited stores in Columbus alone. So, the next logical step was to take the brand national.  Moving forward, The Limited opened 100 stores across the country by 1976, making an average of 8 store openings a year since its start 13 years prior.